Facial Enhancement Acupuncture

Based on Five Elements theory, this practical, fully illustrated guide to performing facial enhancement acupuncture (also known as cosmetic acupuncture, facial revitalisation or facial rejuvenation acupuncture) shows in detail the acupuncture points, techniques and equipment used in this procedure. Facial enhancement acupuncture targets points and muscles of the face in order to improve the elasticity of the skin and general overall appearance, as well as addressing constitutional points on the legs, arms and body to balance and harmonise the inner elements. The author clearly explains the rationale behind the needling of each face and neck point, which are shown in colour illustrations. He also discusses the advantages of acupuncture over surgical intervention in dealing with wrinkles and sagging jaw lines, and a chapter is included on discussing treatment with prospective patients, follow up and after care.
As well as significantly improving the cosmetic appearance, facial acupuncture also has a strong whole body effect on the health and wellbeing of the person treated, and has a long and distinguished history in Chinese medicine. The book is the perfect introduction for acupuncturists and acupuncture students who want to learn how to incorporate this alternative to surgical procedures into their practice.
Contents:
Disclaimer. Acknowledgements. Preface. 1. Introduction to Facial Enhancement Acupuncture. 1.1. The Five Elements. 1.2. The History of Facial Acupuncture. 1.3. Modern-Day Treatment Comparison. 1.4. The Development of Facial Enhancement Acupuncture. 2. Expected Results of Facial Enhancement Acupuncture. 3. Acupuncture Points Used in the Main Protocol. 3.1. The Aggressive Energy Treatment (AE Drain). 3.2. Acupuncture Points on the Feet and Legs. 3.3. Acupuncture Points on the Hands and Arms. 3.4 Acupuncture Points on the Head and Forehead. 3.5. Acupuncture Points Around the Eyes. 3.6. Acupuncture Points on the Jaw. 3.7. Acupuncture Points on the Front of the Face. 3.8. Acupuncture Point on the Chin. 3.9. Acupuncture Points to Treat the Neck. 3.10. Auricular Acupuncture Points for Facial Enhancement Acupuncture. 4. Step-by-Step Guide to the Facial Enhancement Acupuncture Protocol. 4.1. Contraindication to Treatment. 4.2. Preparation. 4.3. Step-by-Step Guide to Facial Enhancement Acupuncture. 4.4. Facial Enhancement Acupressure Massage. 5. Advanced Facial Enhancement Techniques. 5.1. Jade Gua Sha. 5.2. Jade Rollers. 5.3. Dermal Rollers. 6. Treating Specific Facial Issues. 6.1. The Acupuncture Meridians and their Role in Facial Enhancement Acupuncture. 6.2. Sagging Facial Muscles. 6.3. Eye Bags and Dark Circles. 6.4. Age Spots and Skin Discolouration. 6.5. Acne. 6.6. Eczema. 6.7. Rosacea. 7. Facial Enhancement Acupuncture Case Studies. 8. Marketing Facial Enhancement Acupuncture. 8.1. Marketing to Existing Patients. 8.2. Attracting New Patients. 8.3. Online Marketing. 8.4. Memberships. 8.5 Branding. 8.6. Top Ten Ways to Market Facial Enhancement Acupuncture. Glossary. Resources. References.

Paul Adkins is a qualified acupuncturist who trained at the CTA Leamington College of Five-Element Acupuncture. He established The Mitchell Hill Clinic in the south west of England and has been practising acupuncture there for over eight years. He is a member of the British Acupuncture Council and has trained acupuncturists in over 30 countries to perform this natural, anti-ageing treatment. As well as lecturing on facial acupuncture both in the UK and worldwide, Paul became a Zita West Affiliated Fertility Acupuncturist in 2008.